Entrepreneur The Twenty Percent

The entrepreneur that I chose is engaged primarily in a wholesale business with a small retail market for their products.. The 20 percent of the customers that contribute 80 percent of this entrepreneurs income is from their wholesale customers.
Their primary customers are retail markets and restaurants that have customers who consume the products that they have to offer. Their customers unmet needs are finding the not-so-common products that they have to offer. They find their customers from telephone listings, merchant registries, advertising, and word of mouth. Their customers demographics vary depending on the product offered. They offer products appealing to low income consumers up to specialty products for higher income consumers. Since their consumer base is so diverse, their customers consume many forms of media, including various forms of print media as well as electronic forms of media. Some of their marketing process involves the old fashioned method of contacting potential customers.
One retailer identified their customers as mostly local residents. Their customers unmet needs is a desire to obtain the products that they are offering that cannot be found elsewhere. They find most of their customers from their business location on a major street and through word of mouth. Another retailer markets to customers looking products for a specific geographical region of the world. Their customers unmet needs are in locating products that are normally consumed in that specific geographic region of the world. They find their customers from word of mouth and various advertising methods. Their customers demographics vary from people that are from that geographic region to customers just looking for products associated with that region. Since their customers come from different income and social levels, they consume different types of media from print to electronic. A retailer serving one of the high end products is marketing to a higher income consumer. Their customers unmet needs are the desire to indulge in a higher quality and unique product. They find their customers through more specific marketing activities targeted toward their consumers. Their customers demographics are higher income and educated. These customers consume strategically placed print media and electronic media. This type of customer is attracted to a high quality and unique product.
The entrepreneur does understand their customers' problems. Since there is a big difference in their customers demographics, some customers require more specific delivery times and attention. These differences exist because of the range of the demographics among their clients.