The
opportunity
that I have identified is to make leaving your home here to spend
time someplace else. To achieve that I would like to provide a
service that would offer the convenience to the homeowner of only
having to contact one person to have their property completely
maintained and monitored while they are away. My potential customers
would consist of those residents of my community that own property
here and do not reside here for the entire year. The unmet need that
my company “Don't
Worry About It” would provide would be the convenience to the
customer to only have to contact one person to for the complete
management of their property while they are away.
The
forces and changes in the environment that are creating this
opportunity is that there are more and more people moving to my
community that only reside here for part of the year.
The
market is defined geographically as far as I would like to take it. I
could manage properties almost anywhere in Florida or, if I would
choose, I could also manage my customers other properties that are
located in another state. At this time, I do not think that I am
going to peruse this option, the logistics would be a big challenge,
however, the opportunity does exist. Demographically, the market
primarily consists of people that have retired and moved to this
community to spend the winter. In the summer they return to their
other home, usually located in another state.
Customers
are currently satisfying this need by having to do business with many
different companies to manage each different aspect of the
maintenance and security of their property.
I
believe that this opportunity has unlimited potential.
I
also believe that this “window of opportunity” will be open for
quite some time.
The
Innovation
of
this business is to provide the property owner the convenience of
only having to contact one person for the maintenance and security of
their property while they are away. I would be the local contact for
any security issues. I would also provide any other maintenance that
they would require, including maintaining the grounds and pool plus
any other projects that the property owner might want such as
painting, cleaning, etc. I would offer a basic package for grounds
and pool maintenance and security. Optional services would be offered
at an additional cost. Discounts could be offered for customers
located within close proximity to each other.
My
Venture
Concept would
offer the customer the convenience of managing all of their property
maintenance and security through one contact, freeing up their time
and making things more simple. The customers would switch for the
convenience and the quality of the service. It would not be hard to
get the customers to switch. As far as I know there is not much
competition for this type of service. The weakness would be the
complexity of the types of services that they might want. There is no
packaging involved in my business. My price points, distribution,
customer support, customer experience and business location all play
a defining role in my business concept. In the beginning I would be
the only employee. As the business grows I would add employees as
needed. The roles in this venture would be expanded to accommodate
the needs of the business.
Of
the
three minor elements my
most important resource would be my customers and myself. As the
business grows the employees would be an important resource. Included
in that would also be the innovation from the employees and myself to
adapt to the demands of the customers and to provide them a quality
service. My advantage over my competitors will be the willingness to
deal with the complexities of the services that I am offering and to
expand my services and accommodate new customer demands.
Second,
I am going to more or less let my customers influence the direction
of the business through the requests that they have for the services
that they would like to have done.
Third,
I would expand the services provided by the business to accommodate
the demands of the customers. In five years I would expect to have
several employees and have an expanded service area. In the next
decade I would like to have competent employees that would carry out
the day to day to day tasks of the business freeing me to spend more
time on marketing and administrative aspects of the business.