The entrepreneur
that I chose is engaged primarily in a wholesale business with a
small retail market for their products.. The 20 percent of the
customers that contribute 80 percent of this entrepreneurs
income is from their wholesale customers.
Their primary customers are retail markets and
restaurants that have customers who consume the products that they
have to offer. Their customers unmet needs are finding the
not-so-common products that they have to offer. They find their
customers from telephone listings, merchant registries, advertising,
and word of mouth. Their customers demographics vary depending on the
product offered. They offer products appealing to low income
consumers up to specialty products for higher income consumers. Since
their consumer base is so diverse, their customers consume many forms
of media, including various forms of print media as well as
electronic forms of media. Some of their marketing process involves
the old fashioned method of contacting potential customers.
One retailer identified their customers as mostly
local residents. Their customers unmet needs is a desire to obtain
the products that they are offering that cannot be found elsewhere.
They find most of their customers from their business location on a
major street and through word of mouth. Another retailer markets to
customers looking products for a specific geographical region of the
world. Their customers unmet needs are in locating products that are
normally consumed in that specific geographic region of the world.
They find their customers from word of mouth and various advertising
methods. Their customers demographics vary from people that are from
that geographic region to customers just looking for products
associated with that region. Since their customers come from
different income and social levels, they consume different types of
media from print to electronic. A retailer serving one of the high
end products is marketing to a higher income consumer. Their
customers unmet needs are the desire to indulge in a higher quality
and unique product. They find their customers through more specific
marketing activities targeted toward their consumers. Their customers
demographics are higher income and educated. These customers consume
strategically placed print media and electronic media. This type of
customer is attracted to a high quality and unique product.
The entrepreneur does understand their customers'
problems. Since there is a big difference in their customers
demographics, some customers require more specific delivery times and
attention. These differences exist because of the range of the
demographics among their clients.
Sunday, February 28, 2016
Saturday, February 27, 2016
Entrepreneur Week 8 Reading Reflection
So far this chapter has
been the most interesting and en lighting.
I was surprised at the
other alternatives to commercial banks for debt financing. Social
lending was something new to me. I also found trade credit accounts
receivable financing, and factoring to be interesting. The
opportunity to take advantage of direct public offerings also proved
to be interesting. I was surprised that VC's don't want to run your
business. Business angles was also a new concept to me.
I did not find any of the
reading to be confusing.
One question that I would
like to ask is that why a venture capitalist does not want to have
some control of your business (their money)? I can not think of a
second question.
I may disagree that
venture capitalists don't want to be involved in the control of your
business that is using their money to finance it.
Wednesday, February 24, 2016
Entrepreneur Half-way Reflection
Half-way through the semester, time
flies when you are having fun. It's nice to know that we have made it
this far.
If Tenaciousness
is a skill then it is something that I have
developed since my early childhood. I can relate to the Webster
definition of "very determined to do something".
Personally, I don't like to leave anything unfinished. If I don't
believe that I can accomplish something, I will not start it. Had I
not been tenacious I would not be in this class. I had no college
prep classes when I was in high school, so, when I decided to further
my education, I started at the bottom. I am surprised that I am at
where I am at today. But, I am here and the only direction to go is
forward, failure is not an option.
I often wounder why I
don't just give up but, then, since failure is not an option, I can't
just give up, I have to keep going. If, perhaps, you do fail at
something, at least you put forth the effort to try and accomplish
it.
I hope this comes out to
three tips. Failure is not an option. Don't give up. Learn from your
mistakes. If someone else can do it, so can you. Always look forward.
Life's challenges are
always going to be like this, get used to it.
Saturday, February 20, 2016
Entrepreneur Week 7 Reading Reflection
One of the surprises in
the reading was the availability of factoring as a financing option.
Another surprise was the option to sell stock through a DPO. Also,
the availability of venture capitalists that don't want to run your
business was also a surprise to me. And,, the opportunity to attract
Angel investors was something that I was not aware of.
None of the reading was
confusing, it was perfectible understandable.
I have no questions to
ask the author. All of the opportunities presented would be based on
personal preference and the availability of opportunities that would
meet the entrepreneurs needs.
I could not find anything
that the author was wrong about. All of the opportunities presented
in the text would be options that each individual entrepreneur would
have to consider for their own situation.
Entrepreneur Free Money
Finding a place to
confront people in my area is difficult. I do not have a video camera
so I could not record any of my encounters.
I went to a public sidewalk and approached anyone that was walking down the sidewalk regardless of race, sexual preference, political preference, or economic status.
I told the people that I had some fortunate experiences that provided me with some extra dollars to give away and would they like to have one.
My plan for the conversations was to simply ask the people if they would like to receive a free dollar. I would just tell the people that I had been fortunate and had some extra dollars and that I wanted to give them away to whom ever would take them.
Of the five attempts I do not expect to have any difficulty in in giving the dollars away..
I went to a public sidewalk and approached anyone that was walking down the sidewalk regardless of race, sexual preference, political preference, or economic status.
I told the people that I had some fortunate experiences that provided me with some extra dollars to give away and would they like to have one.
My plan for the conversations was to simply ask the people if they would like to receive a free dollar. I would just tell the people that I had been fortunate and had some extra dollars and that I wanted to give them away to whom ever would take them.
Of the five attempts I do not expect to have any difficulty in in giving the dollars away..
Wednesday, February 17, 2016
Entrepreneur Elevator Pitch No. 2
I did not receive any feedback on my
first elevator pitch. So I did my own critique on it and found a need
for improvement. I need to be more relaxed and confident. No one is
going to believe me if I don;t believe it myself.
I have also modified my pitch to make
it more relevant to the person that I am pitching it to. And, since
this is supposed to happen on an elevator, there might not be much
time for the pitch. So, mine has been revised to make it short,
sweet, and to the point.
Hope it works.
Saturday, February 13, 2016
Entrepreneur Week 6 Reading Reflection
With this reading
there were no surprises and nothing stood out that would be different
to any of my expectations. I have often considered all of the
competitive forces mentioned in this article when considering the
feasibility of an entrepreneurial endeavor.
Nor did I did not find any of the reading to be confusing.
I have no questions for this author. I found this pretension on the subject to be very through, complete, and accurate.
Once again, I did not find anything that the author was wrong about. The subject was well presented and complete. I also have no disagreements with the author concerning the subject matter of this article This article was very complete in examining the five forces that shape strategy and how they should affect the decision making of the entrepreneur considering a business venture .
Nor did I did not find any of the reading to be confusing.
I have no questions for this author. I found this pretension on the subject to be very through, complete, and accurate.
Once again, I did not find anything that the author was wrong about. The subject was well presented and complete. I also have no disagreements with the author concerning the subject matter of this article This article was very complete in examining the five forces that shape strategy and how they should affect the decision making of the entrepreneur considering a business venture .
Wednesday, February 10, 2016
Entrepreneur Idea Napkin No. 1
I am a local resident of my community
and am here 365 days a year. I am familiar with the demands of
landscaping based on the type of plants and the weather conditions.
I know what the residents expect to find when they return to their
property after their absence.
My company “Don't Worry About It”
would offer the seasonal residents of my community the opportunity to
have one source for their property management and maintenance while
they are away..
I am offering this service to the many
seasonal residents that live in my community. The demographics
of the people that I would service would be relatively unchanging.
They stay here for the season and they go elsewhere for the the other
season. The psychographic attitudes of these
people is that they want to leave their property and return to it in
the same condition that they left it.
All of the customers have one
thing in common, They expect to return to to a place that is in the
same condition as when they left it.
My customers would be willing to pay
me in order to assure that their property will be maintained and
managed while they are away and that they will return to a property
that has been well maintained and is suitable to live in when they
return.
My customers would care because they
don't they would not have to worry about their property while they
are away. The property would be maintained and made ready for them to
return to a place that is groomed both outside and inside to their
satisfaction.
My core competencies
that would set me apart from other providers is that my company
would provide all of the services that anyone would need to be
provided while they were away. My company would not only maintain the
landscaping of the property but also provide a contact number for the
security system company to contact if they need to contact someone
locally and providing routine security inspections on the property.
My company would also insure that the interior of the residence was
clean and ready to be lived in when they returned. We would also
maintain swimming pools and spas while the residents were away.
The elements of my concept fit
together. My company would provide the property owner with one
contact that would be responsible for for all aspects of their
property maintenance while they are away. My company would be
responsible for maintaining the landscaping. Plus, being a local
contact for their security system operator and making routine
security inspections on the property. Also, my company would see to
it that pools and spas are maintained. In addition, we would make
sure that the interior of the residence was clean and ready to be
used by the resident when they returned.
Saturday, February 6, 2016
Entrepreneur Week 5 Reading Reflection
Although the reading
assignment for this week was Ch. 9 Assessment of Entrepreneurial
Opportunities, I red ch. 6 Assessment of Entrepreneurial
Opportunities. I found it to be very interesting.
My biggest surprise in
the reading was that many entrepreneurs don't realize the importance
in determining a marketing approach for their product. How can you
sell a product if you don;t know who is going to buy it.
I did not find any part
of the reading to be confusing.
One of the questions that
I would ask of the authors is why do entrepreneurs not concern
themselves with the legal issues that pertain to their endeavor? The
second would be how can an entrepreneurs hire and retain employees
that don't fit into the team and work well the other employees to
accomplish the company's goals?
I did not find anything
that I thought that the author was wrong about. Also, I did not
disagree with anything that the author said.
Wednesday, February 3, 2016
Entrepreneur Elevator Pitch No. 1
Elevator Pitch No. 1
The problem is in order to keep track
of all of your appointments and assignments that are due. For people
that use multiple devices this means that every important date must
be entered separately on each device. This is time consuming. My
company, TimeTrac is going to develop a cross platform app that can
be updated from one platform to another without without having to
enter the information separately on each device.
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