Entrepreneur Week 5 Reading Reflection

Although the reading assignment for this week was Ch. 9 Assessment of Entrepreneurial Opportunities, I red ch. 6 Assessment of Entrepreneurial Opportunities. I found it to be very interesting.

My biggest surprise in the reading was that many entrepreneurs don't realize the importance in determining a marketing approach for their product. How can you sell a product if you don;t know who is going to buy it.

I did not find any part of the reading to be confusing.

One of the questions that I would ask of the authors is why do entrepreneurs not concern themselves with the legal issues that pertain to their endeavor? The second would be how can an entrepreneurs hire and retain employees that don't fit into the team and work well the other employees to accomplish the company's goals?

I did not find anything that I thought that the author was wrong about. Also, I did not disagree with anything that the author said.