One thing that stood out
for me was the process for developing an information-gathering
questionnaire was something that I had never thought of . The process
presented in the textbook makes a lot of sense. I was surprised at
the complexity of the marketing research suggested by the author.
None of the reading was
confusing to me.
One question that I would
like to ask the author is do they really think that many small
upcoming entrepreneurs will have the resources to do the extensive
marketing research that they suggest? Do the authors believe that
their suggested social media and mobile marketing plans are feasible
for entrepreneurs starting a small business that has limited finical
resources?
I am not sure if they are
wrong or not, but, many small start ups will not have the resources
to engage the in depth marketing research that is suggested in the
text. Also, to achieve the mobile marketing results that they
suggest, may be out of reach for many small entrepreneurs with
limited resources.
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