Entrepreneur Venture Concept No. 2

The opportunity that I have identified is to make leaving your home here to spend time someplace else. To achieve that I would like to provide a service that would offer the convenience to the homeowner of only having to contact one person to have their property completely maintained and monitored while they are away. My potential customers would consist of those residents of my community that own property here and do not reside here for the entire year. The unmet need that my company “Don't Worry About It” would provide would be the convenience to the customer to only have to contact one person to for the complete management of their property while they are away.

The forces and changes in the environment that are creating this opportunity is that there are more and more people moving to my community that only reside here for part of the year.

The market is defined geographically as far as I would like to take it. I could manage properties almost anywhere in Florida or, if I would choose, I could also manage my customers other properties that are located in another state. At this time, I do not think that I am going to peruse this option, the logistics would be a big challenge, however, the opportunity does exist. Demographically, the market primarily consists of people that have retired and moved to this community to spend the winter. In the summer they return to their other home, usually located in another state.

Customers are currently satisfying this need by having to do business with many different companies to manage each different aspect of the maintenance and security of their property.

I believe that this opportunity has unlimited potential.

I also believe that this “window of opportunity” will be open for quite some time.

The Innovation of this business is to provide the property owner the convenience of only having to contact one person for the maintenance and security of their property while they are away. I would be the local contact for any security issues. I would also provide any other maintenance that they would require, including maintaining the grounds and pool plus any other projects that the property owner might want such as painting, cleaning, etc. I would offer a basic package for grounds and pool maintenance and security. Optional services would be offered at an additional cost. Discounts could be offered for customers located within close proximity to each other.

My Venture Concept would offer the customer the convenience of managing all of their property maintenance and security through one contact, freeing up their time and making things more simple. The customers would switch for the convenience and the quality of the service. It would not be hard to get the customers to switch. As far as I know there is not much competition for this type of service. The weakness would be the complexity of the types of services that they might want. There is no packaging involved in my business. My price points, distribution, customer support, customer experience and business location all play a defining role in my business concept. In the beginning I would be the only employee. As the business grows I would add employees as needed. The roles in this venture would be expanded to accommodate the needs of the business.

Of the three minor elements my most important resource would be my customers and myself. As the business grows the employees would be an important resource. Included in that would also be the innovation from the employees and myself to adapt to the demands of the customers and to provide them a quality service. My advantage over my competitors will be the willingness to deal with the complexities of the services that I am offering and to expand my services and accommodate new customer demands.

Second, I am going to more or less let my customers influence the direction of the business through the requests that they have for the services that they would like to have done.

Third, I would expand the services provided by the business to accommodate the demands of the customers. In five years I would expect to have several employees and have an expanded service area. In the next decade I would like to have competent employees that would carry out the day to day to day tasks of the business freeing me to spend more time on marketing and administrative aspects of the business.